What the World Needs Now To Engage, Unify, and Transform

How did I get into the business of communication and what has been my secret to success? This is a post about communications guided by values.

by Aggie Perilli 

In 1990, a former colleague recommended me to Pfizer in New York to write, design and produce a global newsmagazine that would advance its vision to be the world’s top pharmaceutical company. The executive who hired me had recently returned from a management conference that encouraged three leadership essentials: communications, communications, and communications.