What the World Needs Now

How did I get into the business of communication and what has been my secret to success? This is a post about communications guided by values.

by Aggie Perilli 

In 1990, a former colleague recommended me to Pfizer in New York to write, design and produce a global publication that would advance its vision to become the world’s leading pharmaceutical company. The executive who hired me had recently returned from a leadership conference that encouraged three management essentials: communications, communications, and communications.