How did I get into the business of communication and what has been my secret to success? This is a post about communications guided by values.
by Aggie Perilli
In 1990, a former colleague recommended me to Pfizer in New York to write, design and produce a global newsmagazine that would advance its vision to become the world’s leading pharmaceutical company. The executive who hired me had just returned from a management conference that encouraged three leadership essentials: communications, communications, communications.