Inspiring a World of Difference


Delicious autumn! My very soul is wedded to it,
and if I were a bird I would fly
about the earth seeking the successive autumns.
– GEORGE ELIOT

CarolineDesign-Madison-02

Photograph by Caroline Dahlmanns

Aggie Perilli Communications International (APCI) delivers award-winning communications, marketing and information campaigns to non-profit and for-profit interests and organizations. From strategy through customer tracking, APCI engages and aligns your audience to realize your vision and inspire a world of difference.

Among APCI’s integrated full-service offerings are:

Communication is Essential in a Crisis

communicating with one another

by Aggie Perilli

At a recent gathering of women professionals, an associate asked me to address why communication is especially vital in a crisis, when some might be tempted to turn a blind eye in the hope that no one will notice.

Naturally, I thought of Johnson & Johnson’s 1982 recall of Extra-Strength Tylenol after seven people died from ingesting capsules that had been criminally tainted with cyanide.

Following this unthinkable crime, Tylenol’s 37 percent of the $1.2 billion analgesic market dropped to 7 percent and marketers predicted that the brand would never recover.