Six Principles of Nonviolence

communicating with one another

The following article was provided by the nonprofit Metta Center for Nonviolence in California. I am grateful to the Metta Center for describing how each of us can be a leader for nonviolence. – Aggie Perilli

By The Metta Center for Nonviolence

Nonviolence can be a safe, effective and lasting way to defeat injustice, but like any other science it takes knowledge, courage and determination.

Oakland First Friday Protest

Oakland First Friday Protest, June 2015. Credit: Thomas Hawk, via Flickr. Some rights reserved.

Open for Sweet Holiday Cheer

Happy Holidays from Aggie Perilli Communications International

Inspiring a World of Difference


Delicious autumn! My very soul is wedded to it,
and if I were a bird I would fly
about the earth seeking the successive autumns.
– GEORGE ELIOT

CarolineDesign-Madison-02

Photograph by Caroline Dahlmanns

Aggie Perilli Communications International (APCI) delivers award-winning communications, marketing and information campaigns to non-profit and for-profit interests and organizations. From strategy through customer tracking, APCI engages and aligns your audience to realize your vision and inspire a world of difference.

Among APCI’s integrated full-service offerings are:

Communication Conveys Empathy and Shared Understanding

communicating with one another

Just as interest and trust in politicians fell to an all-time low, a lineup of visionary Democrats restored hope and enthusiasm with successful and even masterful speeches. Whether or not you agree with their messages, below are empathetic communications that have inspired a world of oneness.

Michelle Obama:

  • “I love that, for Barack, there is no such thing as ‘us’ and ‘them.’ He doesn’t care whether you’re a Democrat, a Republican or none of the above. He knows that we all love our country, and he’s always ready to listen to good ideas…he’s always looking for the very best in everyone he meets.”

Communication is Essential in a Crisis

communicating with one another

by Aggie Perilli

At a recent gathering of women professionals, an associate asked me to address why communication is especially vital in a crisis, when some might be tempted to turn a blind eye in the hope that no one will notice.

Naturally, I thought of Johnson & Johnson’s 1982 recall of Extra-Strength Tylenol after seven people died from ingesting capsules that had been criminally tainted with cyanide.

Following this unthinkable crime, Tylenol’s 37 percent of the $1.2 billion analgesic market dropped to 7 percent and marketers predicted that the brand would never recover.

Celebrating Spring with APCI

Have a heart that never hardens,
a temper that never tires,
and a touch that never hurts.

– CHARLES DICKENS
Aggie Perilli Communications International (APCI) celebrates spring with a tribute to inspired films and multiplatform media. Below is an award-winning film produced by APCI filmmaker Joe Wein. Please sit back and enjoy!

Goldfish won the Austin and Chicago film festivals, and it was the official selection of over 100 film festivals worldwide. This film also won the UNICEF U.K. Best Narrative Short and the U.K. Showcommotion Audience Award.

Taking My Passions Public

What the World Needs Now To Engage, Unify, and Transform

How did I get into the business of communication and what has been my secret to success? This is a post about communications guided by values.

by Aggie Perilli 

In 1990, a former colleague recommended me to Pfizer in New York to write, design and produce a global newsmagazine that would advance its vision to become the world’s leading pharmaceutical company. The executive who hired me had just returned from a management conference that encouraged three leadership essentials: communications, communications, communications.