Headstand in a Helmet

by Aggie Perilli

During a yoga class in Buchanan Park in Lancaster, Pennsylvania, a passing motorcyclist saw some of us in a headstand. Leaving his helmet on, the motorcyclist dropped his head to the ground and joined us. As the motorcyclist shot his legs into the air, we whooped and cheered.

He jumped to his feet and thrust his fists in the air, and we whooped again. Then the helmeted stranger hopped on his motorcycle and roared away.

We glided through the rest of our yoga practice still laughing.

Communication Conveys Empathy and Shared Understanding

communicating with one another

Just as interest and trust in politicians fell to an all-time low, a lineup of visionary Democrats restored hope and enthusiasm with successful and even masterful speeches. Whether or not you agree with their messages, below are empathetic communications that have inspired a world of oneness.

Michelle Obama:

  • “I love that, for Barack, there is no such thing as ‘us’ and ‘them.’ He doesn’t care whether you’re a Democrat, a Republican or none of the above. He knows that we all love our country, and he’s always ready to listen to good ideas…he’s always looking for the very best in everyone he meets.”

Communication is Essential in a Crisis

communicating with one another

by Aggie Perilli

At a recent gathering of women professionals, an associate asked me to address why communication is especially vital in a crisis, when some might be tempted to turn a blind eye in the hope that no one will notice.

I thought of Johnson & Johnson’s 1982 recall of Extra-Strength Tylenol after seven people died from ingesting capsules that had been criminally tainted with cyanide.

Following this unthinkable crime, Tylenol’s 37 percent of the $1.2 billion analgesic market dropped to 7 percent and marketers predicted that the brand would never recover.

Celebrating Spring with APCI

Have a heart that never hardens,
a temper that never tires,
and a touch that never hurts.

– CHARLES DICKENS
Aggie Perilli Communications International (APCI) celebrates spring with a tribute to inspired films and integrated media. Below is an award-winning film produced by APCI filmmaker Joe Wein. Please sit back and enjoy!

Goldfish won the Austin and the Chicago film festivals, and was the official selection of more than 100 film festivals worldwide. Joe’s film also won the UNICEF U.K. Best Narrative Short and the U.K. Showcommotion Audience Award.

Taking My Passions Public

What the World Needs Now To Engage, Unify, and Transform

How did I get into the business of communication and what has been my secret to success? This is a post about communications guided by values.

by Aggie Perilli 

In 1990, a former colleague recommended me to Pfizer in New York to write, design and produce a global newsmagazine that would advance its vision to be the world’s top pharmaceutical company. The executive who hired me had recently returned from a management conference that encouraged three leadership essentials: communications, communications, and communications.

Happy New Year!

“Blessed is the season which engages the
whole world in a conspiracy of love.”

– HAMILTON WRIGHT MABIE

APCI’s acclaimed artist and animator Jeff Bedrick captured the spirit of the season in A Christmas Carol, an oil painting reproduced by Elms Puzzles as a high-end, hand-cut wood puzzle. Jeff’s inspiration came from the classic tale written by Charles Dickens to open the hearts of the fortunate so they’d seize the day and return the love. Dickens’ tale about the redemptive power of the human spirit remains as transformative today as it was in 1843, the year that A Christmas Carol was published.

Gloria Steinem’s Top Ten Ways To Live Fearlessly

communicating with ourselves and one another

At the Pennsylvania Conference for Women in Philadelphia in October, feminist and social justice activist Gloria Steinem presented her 5,000-member audience with a list of the top ten ways she learned to live fearlessly. In the style of David Letterman, the legendary Steinem read her list backwards.

10. Reverse the golden rule and treat yourself as well as you treat others. Take time to nurture your own physical, mental, emotional, and spiritual well-being so that you can feel and be your best.

Prevent Disasters: Replace Nuclear Power with Clean Energy

communicating with nature

by Aggie Perilli

In August, I was dismayed to write about 14 significant events or near misses at nuclear power plants in the United States last year. Near misses raise the risk of accidents that can be lethal for area workers, neighbors and the environment.

While writing that post, an earthquake underscored the imperative of replacing nuclear power, as well as fossil fuels, with more cost-effective renewables that are safe and clean.

Last year’s near misses occurred in Alabama, Arkansas, California, Florida, Illinois, Kansas, Maryland, Nebraska, North Carolina, Ohio, South Carolina (three times) and Virginia. 

Just Don’t Call Me Late for Dinner

what’s in a word?

by Aggie Perilli

Exactly one month ago, New York Governor Andrew Cuomo signed a bill that gave gay couples the right to marry. I was tickled by the New York Times article entitled You’re Making Me the Bride? A Hiccup for Gay Unions. A gay couple from the East Village had tried to apply for a marriage license early. The marriage application in the city clerk’s office required the two men to choose either bride or groom. When this was brought to the attention of city officials, they quickly scrambled to expand their forms.

Prevent Disasters: Shift To 100% Clean Energy Today

communicating with nature

What We Know:

  • When Jimmy Carter was president, he had solar panels installed on the roof of the White House. In 1977, the prescient Carter predicted: “Unless profound changes are made to lower our consumption of fossil fuels …and to use renewable energy sources like solar power, we will feel a mounting pressure to plunder our environment. The energy crisis has not yet overwhelmed us, but if we fail to act quickly, it will. With the exception of preventing war, this is the greatest challenge that our country will face during our lifetime.”