Create a Culture of Peace

communicating with one another

by Aggie Perilli

Communication Conveys Empathy and Shared Understanding

communicating with one another

Just as interest and trust in politicians fell to an all-time low, a lineup of Democrats restored hope and vision with inspiring and even masterful speeches. Regardless of whether you agree with these messages, following are communications that have inspired a world of empathy and enthusiasm.

Michelle Obama:

  • “I love that, for Barack, there is no such thing as ‘us’ and ‘them.’ He doesn’t care whether you’re a Democrat, a Republican or none of the above. He knows that we all love our country, and he’s always ready to listen to good ideas…he’s always looking for the very best in everyone he meets.”

Communication is Essential in a Crisis

communicating with one another

by Aggie Perilli

At a recent gathering of women professionals, an associate asked me to address why communication is especially vital in a crisis, when some are tempted to turn a blind eye in the hope no one will notice.

I thought of Johnson & Johnson‘s 1982 recall of Extra-Strength Tylenol after seven people died from ingesting capsules criminally tainted with cyanide.

Following this unthinkable crime, Tylenol’s 37 percent of the $1.2 billion analgesic market dropped to 7 percent and marketers predicted the brand would never recover.

Celebrating Spring with APCI

Have a heart that never hardens,
a temper that never tires,
and a touch that never hurts.

– CHARLES DICKENS
Aggie Perilli Communications International (APCI) celebrates spring with a tribute to inspired films and multimedia. Below is an award-winning film produced by APCI’s filmmaker and videographer Joe Wein. Please sit back and enjoy!

Goldfish won the Austin and Chicago film festivals, and was the official selection of more than 100 film festivals worldwide. This film also won both UNICEF UK’s Best Narrative Short and Showcommotion Audience awards.

Taking My Passions Public

What the World Needs Now

How did I get into the business of communication and what has been my secret to success? This is a post about communications guided by values.

by Aggie Perilli 

Aggie Perilli Communications International (APCI) was launched in 1990 after a colleague had recommended me to Pfizer in New York. My job was to develop a quarterly publication that would advance Pfizer’s vision of becoming the world’s leading pharmaceutical company. The executive who hired me had just returned from a leadership conference that encouraged “three” management essentials: communications, communications, and communications.