Open for Sweet Holiday Cheer

Happy Holidays from Aggie Perilli Communications International

Can You Buy Love? Adopt a Pet

APCI’s holiday classic for our animal friends and the selfless volunteers who rescue them

by Aggie Perilli

The $295 my husband Michael and I paid to adopt a 15-pound Poodle Bichon Frise named Raphie from the Last Chance Ranch Animal Rescue in Quakertown, Pennsylvania, covered the cost of vaccinations, deworming, neutering, and medication for the prevention of kennel cough and other infections. That’s what our veterinarian charges for vaccinations alone.

The Last Chance Ranch had rescued Raphie from a high-kill shelter, where he lay in a fetal position in a far corner of his cage.

Inspiring a World of Difference


Delicious autumn! My very soul is wedded to it,
and if I were a bird I would fly
about the earth seeking the successive autumns.
– GEORGE ELIOT

CarolineDesign-Madison-02

Photograph by Caroline Dahlmanns

Aggie Perilli Communications International (APCI) delivers award-winning communications, marketing and information campaigns to non-profit and for-profit interests and organizations. From strategy through customer tracking, APCI engages and aligns your audience to realize your vision and inspire a world of difference.

Among APCI’s integrated full-service offerings are:

Headstand in a Helmet

by Aggie Perilli

During a yoga class in Buchanan Park in Lancaster, Pennsylvania, a passing motorcyclist saw some of us in a headstand. Leaving his helmet on, the motorcyclist dropped his head to the ground and joined us. As the motorcyclist shot his legs into the air, we whooped and cheered.

Jumping to his feet, the motorcyclist thrust his fists in the air and we whooped again. Then the helmeted stranger hopped on his motorcycle and roared away.

We glided through the rest of our yoga practice still laughing.

Communication Conveys Empathy and Shared Understanding

communicating with one another

Just as interest and trust in politicians fell to an all-time low, a lineup of visionary Democrats restored hope and enthusiasm with successful and even masterful speeches. Whether or not you agree with the following messages, below are empathetic communications that have inspired a world of oneness.

Michelle Obama:

  • “I love that, for Barack, there is no such thing as ‘us’ and ‘them.’ He doesn’t care whether you’re a Democrat, a Republican or none of the above. He knows that we all love our country, and he’s always ready to listen to good ideas…he’s always looking for the very best in everyone he meets.”

Communication is Essential in a Crisis

communicating with one another

by Aggie Perilli

At a recent gathering of women professionals, an associate asked me to address why communication is especially vital in a crisis, when some might be tempted to turn a blind eye in the hope that no one will notice.

Naturally, I thought of Johnson & Johnson’s 1982 recall of Extra-Strength Tylenol after seven people died from ingesting capsules that had been criminally tainted with cyanide.

Following this unthinkable crime, Tylenol’s 37 percent of the $1.2 billion analgesic market dropped to 7 percent and marketers predicted that the brand would never recover.

Celebrating Spring with APCI

Have a heart that never hardens,
a temper that never tires,
and a touch that never hurts.

– CHARLES DICKENS
Aggie Perilli Communications International (APCI) celebrates spring with a tribute to inspired films and multiplatform media. Below is an award-winning film produced by APCI filmmaker Joe Wein. Please sit back and enjoy!

Goldfish won the Austin and Chicago film festivals, and it was the official selection of over 100 film festivals worldwide. This film also won the UNICEF U.K. Best Narrative Short and the U.K. Showcommotion Audience Award.

Taking My Passions Public

What the World Needs Now To Engage, Unify, and Transform

How did I get into the business of communication and what has been my secret to success? This is a post about communications guided by values.

by Aggie Perilli 

In 1990, a former colleague recommended me to Pfizer in New York to write, design and produce a global newsmagazine that would advance its vision to become the world’s leading pharmaceutical company. The executive who hired me had just returned from a management conference that encouraged three leadership essentials: communications, communications, communications.