Inspiring a World of Difference


Delicious autumn! My very soul is wedded to it,
and if I were a bird I would fly
about the earth seeking the successive autumns.
– GEORGE ELIOT

CarolineDesign-Madison-02

Photograph by Caroline Dahlmanns

Aggie Perilli Communications International (APCI) creates award-winning communications, marketing, and information campaigns for non-profit and for-profit interests and organizations. From strategy through customer tracking, APCI engages and aligns your audience to realize your vision while inspiring a world of difference.

Among APCI’s integrated full-service offerings are:

Six Principles of Nonviolence

communicating with one another

The following article was provided by the nonprofit Metta Center for Nonviolence in California. I am grateful to the Metta Center for describing how each of us can be a leader for nonviolence. – Aggie Perilli

By The Metta Center for Nonviolence

Nonviolence can be a safe, effective and lasting way to defeat injustice, but like any other science it takes knowledge, courage and determination.

Oakland First Friday Protest

Oakland First Friday Protest, June 2015. Credit: Thomas Hawk, via Flickr. Some rights reserved.

Open for Sweet Holiday Cheer

Happy Holidays from Aggie Perilli Communications International

Communication Conveys Empathy and Shared Understanding

communicating with one another

Just as interest and trust in politicians fell to an all-time low, a lineup of visionary Democrats restored hope and enthusiasm with successful and even masterful speeches. Whether or not you agree with their messages, below are empathetic communications that have inspired a world of oneness.

Michelle Obama:

  • “I love that, for Barack, there is no such thing as ‘us’ and ‘them.’ He doesn’t care whether you’re a Democrat, a Republican or none of the above. He knows that we all love our country, and he’s always ready to listen to good ideas…he’s always looking for the very best in everyone he meets.”

Communication is Essential in a Crisis

communicating with one another

by Aggie Perilli

At a recent gathering of women professionals, an associate asked me to address why communication is especially vital in a crisis, when some might be tempted to turn a blind eye in the hope that no one will notice.

I thought of Johnson & Johnson’s 1982 recall of Extra-Strength Tylenol after seven people died from ingesting capsules that had been criminally tainted with cyanide.

Following this unthinkable crime, Tylenol’s 37 percent of the $1.2 billion analgesic market dropped to 7 percent and marketers predicted that the brand would never recover.